PRODUCT SAMPLING
February 28, 2019
Product sampling continues to rank among the most effective tactics in the history of direct marketing, used as part of a strategy to encourage consumers to buy a product. “Product samples are a way of creating excitement,” explains Rico Cipriaso, a corporate marketing veteran who has spearheaded product sampling campaigns for major international beauty brands. “Sending samples is one of the best ways to reproduce a store experience in the customer’s home.”
Here are some benefits of Product Sampling.
Raise awareness and improve brand perception.
Get feedback and reviews.
Thank existing customers.
Helps public relations, (sending samples to editors and bloggers is an obvious way for them to assess your product).
Supports social media campaigns.
Increase chances of immediate sales.
Make shoppers feel more confident.
With deep market knowledge and a wide supplier’s network, Ninety Degrees provide all types of products sampling: guerilla sampling on high-trafficked streets, large-scale sampling in malls and supermarkets, cluster sampling, etc.
Contact us to find out what is the best solution for your brand.
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